Friday, September 7th, 2007 through Sunday, September 8th, 2007 HOUSTON, TX
Reese and XO went to the Sneaker Pimps event on Saturday night to promote TMI Boyz. The crowd was a bit more hip hop purist driven, but I wanted to be certain we hit all aspects of the culture. I was raised in the Hip Hop purist culture, although I personally expanded my horizons in rap music in the mid-90s by spending time outside of New York. It was an eye-opening experience to me to see how others outside of New York (the mecca for rap at the time) viewed Hip Hop.
In hind-sight, I wouldn’t have kept the guys in town for Sneaker Pimps (and consequently took the remaining Sneaker Pimps dates off our schedule) because it was really just a hip hop concert. I was expecting it to be more of an event involving sneaker pimps and graffiti, but that’s not the reality of the event. It also was a tour opportunity for Redman, which is great for him but not much of a draw for fans. I had been reaching out to the guys behind Sneaker Pimps for months trying to offer artists who’d draw huge crowds, but couldn’t seem to get them to respond to me. Their loss… the event could have been spectacular! Sadly, it was promoted by guys outside of the hip hop industry, so it wasn’t what it could have been. Why do outsiders try to do stuff without getting input from folks who understand our market and know who’s who? A performance with Redman and Bun B was probably great for 30+ year olds, but why not teach the history of hip hop to a young crowd that would buy tickets for this type of event?
The Go DJs are on board now and blazing the club single (Move Dem Butt Cheeks) throughout the clubs and streets of Houston. The song is a strip club anthem and not only do folks love dancing to it, but it has created quite a topic of conversation on the college campuses we hit. It’s controversial…
No matter where you are from, it’s hard to secure home before blowing up elsewhere. Although I have forever heard industry folks on panels say that you have to lock down home first, home doesn’t really catch on until you begin to blow in the smaller surrounding areas, and then they swear they were on board with you since day one. This is the Hater Mantra…LOL. This is true everywhere I have ever been. Some cities are worse than others: St Louis and Chicago for example, but every city has this problem in a differing degree. EVERY city.
We are headed on the road for the next month at 9 pm tonight (Sunday, Sept 9)…first stop, Austin. See you there!!!
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